My cousin's husband is the head coach for the men's soccer team at a prestigious university. He has been for several years, and from the looks of things, will continue to do so. Why? Because championship-level success has been built into this teams culture under his leadership and guidance. He understands the individuals that make up the team, recognizing that success isn’t just about one or two star players—it’s about the whole team. The synergy they create together, the way they fight for a common goal, a common purpose. He analyzes what gets in their way from achieving the goals they want. He knows how to push, pivot, and pause when needed. And most importantly, he emphasizes defining what success looks like at every stage of their journey.
Amazing, successful athletes and sports teams have amazing coaches. So why is this not true for companies? So many companies and executives do not have the culture of working with a coach.
The sports team was not a "disaster" before they brought in their coach. They've always had a coach (and yes, the right coach matters), but the concept that in sports, coaching is a given should be equally true for companies. This role cannot always be managed from within, nor should it be.
As a team coach, I always start with, and frequently return to, the Trifecta of Power Questions:
- How do you want to be together?
- How do you want to handle tough times?
- How do you want to determine responsibility and hold each other accountable?
These questions help to promote alignment on shared purpose, create psychological safety, and provide clarity of responsibility and decision making. These questions help teams understand not just how they can be successful, but who they are.
🎸 The Beatles are The Beatles, not because of John, Paul, George, or Ringo. But because of how they were together. Who they were together.
Invest in team coaching. Its worth it.
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